Posted by: Korry | February 8, 2012

QOTW: Information vs. Communication

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”

-Sydney J. Harris

There are definitely times when we need information more than communication, and there are definitely times when we need communication more than information. Knowing the difference between the two and knowing when you or your audience needs one or the other is critical to being an effective communicator. Otherwise, you risk a failure to communicate.

As someone who loves to talk, mastering this distinction is something I try to work on every day. Just ask my wife! I’ve learned that if I’m constantly talking I’m probably just informing, not communicating, and that’s about as ineffective as a communicator can be!

Tomorrow, I’m going to outline what I believe are the Top Five Effective Communication Techniques. Each one is designed to make sure your message is always “getting through”…or possibly “getting to YOU.” I’m firmly convinced that mastering these techniques will assist you on your journey towards achieving your goals and ambitions, so stop back tomorrow and check it out!

Do you have favorite communication techniques of your own? What are they?

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Responses

  1. […] think about their needs, then regardless of your purpose or your goals, your message will simply be information, not communication. You won’t be able to craft your communication so that it resonates with them or drives them […]

  2. […] Last week’s Quote of the Week said that information is giving out while communication is getting through. So to be effective, companies today need to have a dialogue, not a dictate. If companies merely dictate from above, how can they really understand if the information was understood at all since there’s no feedback loop? And furthermore, what incentive would the employees have to take ownership in the change? […]


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